{"title":"Serums","description":"\u003cp\u003eTargeted treatments for every skin concern — from brightening and firming to deep hydration.\u003c\/p\u003e","products":[{"product_id":"bakuchiol-glow-oil-serum","title":"Bakuchiol Glow Oil Serum","description":"\u003cp\u003eMost anti-aging serums force a trade-off: retinol results with irritation, dryness, and strict nighttime-only rules. Dear Alchemist uses bakuchiol — a plant-derived alternative shown to match retinol's smoothing without the sting — in a weightless squalane base.\u003c\/p\u003e\u003cul class=\"da-desc-bullets\"\u003e\n\u003cli\u003eRetinol-level smoothing, zero irritation\u003c\/li\u003e\n\u003cli\u003eSafe for daytime — no sun sensitivity\u003c\/li\u003e\n\u003cli\u003eThe pregnancy-friendly alternative to retinoids\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dear Alchemist","offers":[{"title":"1 fl.oz \/ 30 ml","offer_id":42464890060846,"sku":"FUL-1197","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5515\/0894\/files\/bakuchiol_glow_oil_serum_v4.jpg?v=1786754354"},{"product_id":"hyaluronic-acid-hydrating-serum","title":"Hyaluronic Acid Hydrating Serum","description":"\u003cp\u003eMost hyaluronic serums use a single molecular weight that sits on the surface and evaporates within hours. Ours layers five weights — from surface film to deep hydration — sealed by polyglutamic acid so the moisture actually stays.\u003c\/p\u003e\u003cul class=\"da-desc-bullets\"\u003e\n\u003cli\u003e5 molecular weights hydrate every layer\u003c\/li\u003e\n\u003cli\u003ePlumps visibly within minutes\u003c\/li\u003e\n\u003cli\u003eLocks moisture in for hours, not minutes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dear Alchemist","offers":[{"title":"1 fl.oz \/ 30 ml","offer_id":42464890093614,"sku":"FUL-1196","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5515\/0894\/files\/multi-molecular_hyaluronic_acid_serum_v4.jpg?v=1786754036"},{"product_id":"niacinamide-complexion-serum","title":"Niacinamide Complexion Serum","description":"\u003cp\u003eMost niacinamide serums stop at oil control. Ours pairs niacinamide with hexylresorcinol — a brightener that rivals harsher actives without the harshness — plus an antioxidant superfruit complex.\u003c\/p\u003e\u003cul class=\"da-desc-bullets\"\u003e\n\u003cli\u003eRefines pores and controls shine\u003c\/li\u003e\n\u003cli\u003eFades dark marks in 4–8 weeks\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily, sensitive use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dear Alchemist","offers":[{"title":"1 fl.oz \/ 30 ml","offer_id":42464890126382,"sku":"FUL-1195","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5515\/0894\/files\/niacinamide_complexion_prep_serum_v4.jpg?v=1786754036"},{"product_id":"vitamin-c-brightening-serum","title":"Vitamin C Brightening Serum","description":"\u003cp\u003eMost vitamin C serums oxidize in the bottle and sting on the skin. Ours uses sodium ascorbyl phosphate — a stable form that converts to active vitamin C in the skin — amplified by ferulic acid for double the antioxidant defense.\u003c\/p\u003e\u003cul class=\"da-desc-bullets\"\u003e\n\u003cli\u003eNever oxidizes, never stings\u003c\/li\u003e\n\u003cli\u003eVisible glow in about 2 weeks\u003c\/li\u003e\n\u003cli\u003eFerulic acid doubles the protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dear Alchemist","offers":[{"title":"1 fl.oz \/ 30 ml","offer_id":42464890159150,"sku":"FUL-1194","price":94.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5515\/0894\/files\/vitamin_c_serum_v3.jpg?v=1786565674"},{"product_id":"peptide-firming-serum","title":"Peptide+ Firming Serum","description":"\u003cp\u003eMost firming creams sit on the surface and call it a day. Our serum sends six collagen-signaling peptides below it — telling skin to rebuild firmness where elasticity is actually lost.\u003c\/p\u003e\u003cul class=\"da-desc-bullets\"\u003e\n\u003cli\u003e6 peptides signal collagen renewal\u003c\/li\u003e\n\u003cli\u003eVisible firming in 4–6 weeks\u003c\/li\u003e\n\u003cli\u003eThe gentle route when retinol is too much\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dear Alchemist","offers":[{"title":"1 fl.oz \/ 30 ml","offer_id":42464890650670,"sku":"FUL-1193","price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5515\/0894\/files\/peptideplus_firming_serum_v3.jpg?v=1786565674"},{"product_id":"hydro-balance-scalp-serum","title":"Hydro Balance Scalp Serum","description":"\u003cp\u003eMost hair products treat the strand — where hair is already dead. Ours treats the scalp, feeding follicles daily with rice water, niacinamide, and hexapeptide-11, so fuller-looking hair starts where hair actually grows.\u003c\/p\u003e\u003cul class=\"da-desc-bullets\"\u003e\n\u003cli\u003eWorks at the follicle, not the strand\u003c\/li\u003e\n\u003cli\u003eZero residue — invisible in styled hair\u003c\/li\u003e\n\u003cli\u003eFuller-looking hair in 8–12 weeks\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dear Alchemist","offers":[{"title":"2 fl.oz \/ 60 ml","offer_id":42464890683438,"sku":"FUL-1204","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/5515\/0894\/files\/hydro_balance_scalp_serum_v3.jpg?v=1786565673"}],"url":"https:\/\/dearalchemist.com\/collections\/serums\/anti-aging.oembed","provider":"Dear Alchemist","version":"1.0","type":"link"}